LCY LONDON, the new luxury menswear brand, was established in England in 2021 with a mission to elevate men's style with their collection of premium polo shirts. As a new player in the competitive world of men's fashion, LCY LONDON needed a branding strategy that would help them stand out and make a bold statement in the industry. That's where Redesign Labs came in.

Redesign Labs worked closely with LCY LONDON to develop a comprehensive branding strategy that included logo design, web development, and content creation. We started by creating a logo that captured the essence of the brand – sophisticated, modern, and stylish. The logo was designed to be easily recognizable and memorable, with a sleek and minimalist design that reflected the brand's luxury appeal.

Next, we developed a visually stunning website that showcased LCY LONDON's products and brand identity. The website was designed to be user-friendly and easy to navigate, with a focus on highlighting the unique features and benefits of the brand's luxury polo shirts. We also created content that resonated with the target audience, including blog posts, social media content, and product descriptions.

Redesign Labs' strategic brand consultancy helped to ensure that all aspects of LCY LONDON's branding, from the design to the messaging, were consistent and effective in conveying the brand's unique value proposition. As a result, LCY LONDON was able to establish a strong and memorable brand identity that resonated with their target audience and helped them stand out in the competitive world of men's fashion.